PERSADA New Strategy for 2026: Strengthening Relationships with Key Clients/Partners Through the KAM (Key Account Management) System

PERSADA New Strategy for 2026: Strengthening Relationships with Key Clients/Partners Through the KAM (Key Account Management) System
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Admin Persada
27 Jan 2026
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In this early 2026, PT Personel Alih Daya Tbk (PERSADA) strengthened its sales organizational structure through the implementation of the Key Account Management (KAM) concept. This strategy and measure are part of an internal transformation to ensure that PERSADA achieves its 2026 revenue target, which is more aggressive than in previous years.

The application of the KAM concept aims to build long-term strategic partnerships with major clients/partners. With this new structure, PERSADA