PT Personel Alih Daya Tbk
(PERSADA) has collaborated with strategic partners to fully support the
internet business ecosystem owned by SURGE/WIFI Group. This strategic move was
made to align PERSADA's vision with the targets of SURGE/WIFI Group's strategic
partners in accelerating internet penetration in Indonesia. This initiative is
focused on accelerating the growth of Starlite (Fiber to the Home/FTTH) and
Internet Rakyat or IRA (Internet Fixed Wireless Access/FWA) service products in
the national market to various segments of society.
This collaboration is based on PERSADA's competitive advantage in providing large-scale technical and operational manpower. PERSADA is trusted to manage various aspects, from sales distribution and installation to infrastructure maintenance in the field.
In this strategic partnership, PERSADA is responsible for several strategic projects from the SURGE/WIFI Group, including:
- Specialist
Workforce Provision: Provision of sales and technical teams for the sale and
installation of Starlite services (home internet/FTTH)
- PMO
(Project Management Office): Management of sales partners' operations in
installing internet in customers' homes.
- Managed
Services & Maintenance: Providing a team of expert technicians for the
maintenance of Starlite (FTTH) and Internet Rakyat/IRA (FWA Internet) devices.
- Customer
Experience: Provision of a dedicated Call Center for Starlite services to
ensure responsive customer service.
- Official
Distribution: PERSADA is also officially appointed as the distributor for
Internet Rakyat/IRA (Internet FWA) sales in strategic areas in East Java (Jombang Regency and Mojokerto Regency) and West Java (Bandung Regency 1).
As a manifestation of its
support for this project, PERSADA is currently conducting a massive recruitment
drive for approximately 2,000 workers (FTTH Technicians who also conduct
promotion and Sales). These workers will be deployed across Greater Jakarta,
Banten, West Java, Central Java, and East Java to ensure equitable service
coverage even in remote areas.
This synergy is projected to
have a significant impact on PERSADA's revenue growth through two revenue
schemes:
1.
Initial
Revenue: Obtained from initial installation and distribution of Starlite or
Internet Rakyat (IRA) services.
2.
Recurring
Income: Obtained from ongoing maintenance contracts and long-term technical
support for Starlite or Internet Rakyat (IRA) services.
This collaboration is not
just a business partnership, but a concrete step by PERSADA in supporting the
national internet ecosystem. With its strengths in trained human resources and
reliable management, PERSADA is optimistic that it can strengthen the company's
position as a leading provider of technical and human resource solutions and
become a driving force for the internet and digital service ecosystem in the
future.
